Allocation of Ad Dollars – 1959

by Candace RichComment — Updated August 3, 2023
MEDUIM AMOUNT
(million dollars)
% OF TOTAL
Newspapers 3,517 31.7
Radio 638 5.8
Magazines 866 7.8
Direct mail 1,573 14.2
Business papers 566 5.1
Outdoor 193 1.8
Farm papers 36 0.3
Television 1,526 13.7
Miscellaneous 2,175 19.6
TOTAL 11,090 100.

Source: Printers’ Ink

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