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The Fifties Web    Back to 1952
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Tony the Tiger
Tony of my youth!
Tony the Tiger
Modern Tony
I loved Tony the Tiger! At one point they offered an inflatable Tony and I harrassed my parents until we did whatever it was (a zillion box tops?) to order it. Then I hounded the poor mailman until it came. But what a joy! My own Tony the Tiger!

Kellogg ran a contest to see who would represent their new cereal called "Kellogg's Sugar Frosted Flakes of Corn." The contestant were characters Tony the Tiger, Katy the Kangaroo, Elmo the Elephant, and Newt the Gnu. Only Tony and Katy ever made it to a cereal box.

However, Tony proved the most popular, and the other three were dropped after only a year. Old Tony, MY Tony, became the offical spokesperson, er, tiger in 1953.

His son, Tony Jr., became the trademark of Kellogg's Frosted Rice cereal. For a while in the 1970's, Tony had an entire family, including a son, wife, and a daughter, Antoinette.

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