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The Ubiquitous Pink Plastic Flamingo
Great Flamingo story from Featherstone:
"There was an automobile dealer from Oklahoma who bought 700 flamingos from me and paid to have them express-mailed to him. He had been using them to get publicity.
He and his employees would sneak out in the night and put them up as a flock in some conspicuous place, and it would make the news. Each morning the flamingos would mysteriously appear in a new location no explanation, no signs or anything. It got to where they had morning traffic reporters in their helicopters reporting on the latest location of the flock.
The car dealer's plan was that, on the last day of his stunt, the flock would show up at his dealership. What he didn't count on was that people would stop on the highways and steal them.
And that's why he suddenly had an urgent need to buy 700 of them from me. By the way, he did win a marketing award from General Motors for his efforts."