The Fifties Web Index    Back to 1959
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Allocation of Advertising Dollars - 1959

Source: Printers' Ink
MEDUIM AMOUNT
(million dollars)
% OF TOTAL
Newspapers 3,517 31.7
Radio 638 5.8
Magazines 866 7.8
Direct mail 1,573 14.2
Business papers 566 5.1
Outdoor 193 1.8
Farm papers 36 0.3
Television 1,526 13.7
Miscellaneous 2,175 19.6
TOTAL 11,090 100.
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