| MEDUIM | AMOUNT (million dollars) |
% OF TOTAL |
| Newspapers | 3,517 | 31.7 |
| Radio | 638 | 5.8 |
| Magazines | 866 | 7.8 |
| Direct mail | 1,573 | 14.2 |
| Business papers | 566 | 5.1 |
| Outdoor | 193 | 1.8 |
| Farm papers | 36 | 0.3 |
| Television | 1,526 | 13.7 |
| Miscellaneous | 2,175 | 19.6 |
| TOTAL | 11,090 | 100. |
Source: Printers’ Ink