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Allocation of Advertising Dollars - 1959 Source: Printers' Ink
| MEDUIM |
AMOUNT
(million dollars) |
% OF TOTAL |
| Newspapers |
3,517 |
31.7 |
| Radio |
638 |
5.8 |
| Magazines |
866 |
7.8 |
| Direct mail |
1,573 |
14.2 |
| Business papers |
566 |
5.1 |
| Outdoor |
193 |
1.8 |
| Farm papers |
36 |
0.3 |
| Television |
1,526 |
13.7 |
| Miscellaneous |
2,175 |
19.6 |
| TOTAL |
11,090 |
100. |
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