| MEDUIM |
AMOUNT
(million dollars) |
% OF TOTAL |
| Newspapers |
3,120 |
30.6 |
| Radio |
616 |
6.0 |
| Magazines |
770 |
7.6 |
| Direct mail |
1,560 |
15.3 |
| Business papers |
540 |
5.3 |
| Outdoor |
199 |
2.0 |
| Farm papers |
34 |
0.3 |
| Television |
1,360 |
13.3 |
| Miscellaneous |
1,997 |
19.6 |
| TOTAL |
10,196 |
100. |
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