A lot of very smart people believe that the graphics are the most important element of a website. Certainly that's what gives the site its "look." But I just have to think that with all the sites on the Web now and more coming, that content is going to be as important as style. I worked for nearly five years writing a column for the Sun Sentinel Newspaper here in Fort Lauderdale. Back then, papers didn't have alot of glossy graphics and photos. We had to tell the story so that you could visualize it without artwork. So on this content issue maybe I'm old fashioned. Yet, what you say has to be at least as important as what your paint program and scanner can produce. Sometimes I visit sites with the most astonishing graphics. Obviously these are done by some very crea8ive people. I wait through the download time, and sure enough, they evoke the intended response of "Oh, Wow." My problem all too often is that I'm thinking, now that you've got my attention, what are you going to do with it? Let me end this sermon, ah lesson, by advising you to SAY something. Tell your visitors why they should buy your product, allow you to represent them and so forth. Give them some information they didn't have before they came to you. Make their visit worthwhile. A Free Tip: If you want to make the Marketing Department nuts - don't answer your e-mail. I have been to well designed, informative sites, places where somebody has gone to a lot of trouble to get me to browse, only to receive no reply to an e-mailed question about their product. Yessir, that's the kind of attention to customer satisfaction that inspires me to buy. Care to continue?